A cheap way to promote the SCCA to the masses

A

Acme Speed Shop

Well-known member
In short, You Tube, it now had gotten to a point beyond what most of us can dream of, 4 billion views a day, to put that into perpective, that's more than double that of the 3 major TV stations. When we type in SCCA, Vintage, NASA racing into the You Tube search box, what we mostly see is racer's incar camera, sometime some mini documetries about a given racing effort, but not much in the way of a overall look into the sport, well here's someone that took it to the next level.

His name is Ben Cissell, his interest in vintage racing started by going to the vintage races with some local friends of his, Ben doesn't fit the stereotype of your normal vintage racer, being in his 30's, but he will start driving for himself very soon, but Ben's biggest contribution to vintage racing has been abilty to produce incredible video on a tight budget, and give folks a taste of what vintage racing is all about. Ben is putting the finishing touches on a new movie "Vintage Racing Today", that takes a look inside vintage racing, and all aspects of it, the drivers, the cars, the social aspect of it all. These days everyone and their brother has incar video, so Ben was able to get way more incar video, than he'll ever need for the move, and also Ben would mount GoPro camera on various cars, at various events to to get different perpectives, use camera to interview drivers, crew, to get insight into vintage racing to share with the masses. The entire production of this full length movie cost less that what some of you would spend on a national race season. The SCCA could do something like this, say a bunch of mini documentries, for uploading on You Tube, and spread the word to the masses might be something for you all to look at.

Here's the trailer for Vintage Racing Today movie.

http://www.youtube.com/watch?v=Nll6nK5_q1Y
 
I have seen car dealerships now use YOUTUBE to promote cars for sale as part of their marketing efforts to bring people to the showroom.

I have seen some great stuff.

SCCA could easily use this on a continuous basis by gathering footage and interviews from event to event. From all the disciplines of the sport offered in the SCCA.
 
Jay R. Creel said:
I have seen car dealerships now use YOUTUBE to promote cars for sale as part of their marketing efforts to bring people to the showroom.

I have seen some great stuff.

SCCA could easily use this on a continuous basis by gathering footage and interviews from event to event. From all the disciplines of the sport offered in the SCCA.
Click to expand...

Exactly, most of my time is now spent on MG forums, instead of here, and they have advertising opportunites for buiness like mine, and I kinda got in on the ground floor of all this, and advertise primarly thru the MG and British car forums, but another well known MG guy, John Twist has used You Tube to get his name out there and has made dozens of tech You Tube videos, and that have been a huge sucess for him.

This could be on going series with the SCCA marketing team, where you make some overall SCCA marketing videos like the VRT trailer I showed here in my first post, then continue this into a series with racer and volunteer insights at a given event, you know a day at the races with racer X, or worker X , all in a 3-5 minute video. One of things most often overlooked in marketing our hobby is the soical aspect of it, you make friends for life in this hobby, and that within itself is a excellent marketing point to bring new folks in, they need to know this is friendly, tight knit bunch of folks, that welcome new people into the hobby.
 
All they would have to do is reach out to the community and ask for clips from drivers. We all have cameras now, and we all have amazing clips. Make a couple compilations and I can almost guarantee they'll get tons of hits and interest in the SCCA. Just another way for everyonoe to realize that we exist.
 
team-gpracing wrotr;

" Just another way for everyonoe to realize that we exist."

What; jeopardize the exclusivity of the club?

RJS
 
:lol: The days of country clubs and exclusivity are waning. Time to move on with the rest of the world. We need members and YouTube has great potential to bring them.
 
Great video by VW. This should be linked to on the SCCA.COM home page.

Plus, they had a car with wheel fans! 8)

-Kyle
 
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